%0 Journal Article %A مقبول کل تپه, نرگس, حامدی, لیلا, ربیعی دولابی, مجید %T The Impact of Perceived Utility and Social Value on the Purchasing Behavior of Modiseh Online Retail Online Startup Customers %J Behavioral Studies in Management %V 4 %N 7 %P 0-0 %D 2013 %R %U https://sanad.iau.ir/fa/Article/1043176