TY  - JOUR
AU  - Mehri, Kazem
AU  - Rahimian, Mehrdad
AU  - Ghardashi, Bahman
TI  - Meta-Analysis of the Relationship between Brand Equity and Loyalty of Iranian Athletes
JO  - Journal of Interdisciplinary Studies in Marketing Management
VL  - 3
IS  - 1
SP  - 42
EP  - 62
PY  - 2024
DO  - 
ER  -