@article{
  author = {Mehri, Kazem, Rahimian, Mehrdad, Ghardashi, Bahman},
  title = {Meta-Analysis of the Relationship between Brand Equity and Loyalty of Iranian Athletes},
  journal = {Journal of Interdisciplinary Studies in Marketing Management},
  year = {2024},
  volume = {3},
  number = {1},
  pages = {42-62},
  doi = {}
}