Identify the areas of the development of marine tourism in hormoz Island using QSPM SWOT and techniques
mahmood khandel
1
(
دانشگاه علوم و تحقیقات واحد کرمان
)
narges najmadini
2
(
Kahnuj Azad University Faculty
)
Keywords: SWOT analysis, Tourists, marine tourism, the island of Hormuz, Technique QSPM,
Abstract :
One of the potential capacity of Iranian tourism, sea and beach is nowadays in most countries around the world to pay attention to the marine water sports and amusements; tours; scuba diving and other related entertainment Beach tourism programs and in the offshore. The purpose of the research, planning and feasibility of marine tourism is in hormoz island. This research is based on the combination model of strategic analysis and SWOT model of strategic planning is to review the findings of the QSPM, library studies and the results of a survey of the field through the interview between tourists and tourism experts. the results of the SWOT model of analysis reveals, despite having qutha and opportunities including in the openings of the Persian Gulf and the abundant opportunities, incorporation of hormoz island of Qeshm free zone and economic existence of mines of ochre (Earth for carpet). A variety of threats such as weaknesses and caught a lack of tourism, contribute to the lack of attention to this island of Qeshm and Kish Islands towards. The selected strategy prioritization table QSPM, strategy development services, recreational facilities and infrastructural need due to the close distance to the center of the island province, towards the other strategies of high priority.
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