Fast Fashion in Real World and Metaverse
Subject Areas : Legal Studies of CyberspaceZahra Mohammadbagheri 1 , Seyed Mojtaba Seyed Bagheri 2
1 - Law Faculty, University of Tehran, Tehran, Iran
2 - Law Faculty, University of Shahid Behesht,i, Tehran, Iran
Keywords: Metaverse, Intellectual Property Law, Fashion Law, Fast Fashion,
Abstract :
As a specialized legal field, the fashion law concerns the interconnection between Intellectual Property Rights and Fashion Industry, with its ultimate mission defined as the recognition of Exclusive right of the creators of products to the Material Intellectual Property in assetization and use of the same. This legal discipline yields positive results directly associated with the augmented control and management of the fast fashion industry. The fast fashion industry is forged out of the unfair trade practices of the brands which, by infringing upon the Intellectual Property Law and imitation of other firms' dress designs, embark on mass-production of copied garments in the shortest possible time, and synonymous with committing this unfair practice, cut their peripheral costs in order to create a competitive advantage against rivals, leading to exploitation of workers, utilization of cheaper and lower-quality materials, and environmental damages. The fashion industry has devised innovations to tackle fast fashion's negative spillovers which, however, are doomed to fail vis-à-vis this particular phenomenon separately. On the other pole, the advent of the metaverse has greatly revolutionized the fashion industry. Metaverse has been ascribed a bundle of virtual 3D networks the utilization of which requires certain technologies. The integration of fashion industry elements into the metaverse bears certain results which are manageable with viable legal mechanisms. Applying a theoretical legal research approach to evaluate its damaging repercussions, this research dives into the challenges facing the fashion industry and assesses the capacity of the space ascribed as metaverse in relation to the fashion industry with the aim of reducing the associated harms.
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