Presenting a model for Identifying university potential in improving the business environment of small industries with an approach to the national culture in Iran
Subject Areas : مدیریت
Hosein
Kashefi Alipour
1
(Graduate, Department of Management, Imam Khomeini Memorial Branch, Shahreri, Islamic Azad University, Tehran, Iran)
Ahmad
Aslizadeh,
2
(Assistant Professor, Department of Management, Imam Khomeini Memorial Branch, Shahreri, Islamic Azad University, Tehran, Iran)
Keywords: Startup, national culture, University Potential, Small Business,
Abstract :
This study aimed to provide a model for identifying the potential of universities to improve the business environment of small industries with an approach to national culture in Iran. This research is a causal-comparative study and describes the relevant conditions. The statistical population of the study consisted of experts in the field of business, which was selected through a purposeful judgment of 385 people based on Cochran's formula as a research sample. The analytical and analytical analyzes of the structural equation model in relation to this hypothesis testified that university potentials had a significant and effective effect on the improvement of the business of small industries. The designed model is an effective tool in identifying the components that affect the improvement of the business of small industries, relying on academic potentials and national culture.
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