Designing the Modern Iranian-Islamic Life of Style through grounded theory

Subject Areas : Creativity and innovation from cultural and social perspectives (Sociological creativity-logy)

Mohammad  Esmaeili Josheghani ¹ (Member of faculty of business management, Islamic Azad University, Nargh Branch)
Mohammad rahim  esfidani ² (Assistant Professor, Faculty of Management, University of Tehran)
Mohammad Ali  Shahhosseni ³ (Associate Professor at Tehran University College of Management)

Received: 2018-08-21 Accepted : 2019-09-28 Published : 2020-02-20

Keywords: style, life, Key word: style, Iranian lifestyle. Culture,

Abstract :

Background: It is perhaps difficult to believe that recognizing the needs of each society can form the main lines and policies of policy makers at the national and commercial levels. But the trend of structural changes in the production and supply of products and services in the world has complicated the type of consumer behavior that has changed the lifestyle and culture of societies. And in every age people lived in a private lifestyle. Purpose: In this article, we have tried to design a new model in Iranian lifestyle by passing the concept of lifestyle and models of Western and Iranian cultures. Method: This research is in the context of qualitative research, which is carried out using a foundation-based approach to data theory. The population of this study was 17 selected university professors who participated in the profound interview as the main contributors to the study. . Findings: Based on the Grounded Theory, at the theoretical coding stage, 900 data were identified and encoded using Max-Q Da software, and then, in the axial coding step, 62 concepts were categorized and selected in the coding step In four main categories, the final model was designed using software. And then, this model is modeled on 62 indicators in three Persian, Azary, and Arabic languages through the data panel. Conclusion: The obtained model shows four categories of factors in the formation of lifestyle: environmental factors, individual factors, human factors and attitudes and values, and these factors have different values in different ethnicities and are more than models The previous one is more comprehensive.

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