The impact of corona on business contexts with an economic approach (Sample case study of Bazaar Gol Mahallati, District 14, Tehran Municipality)

Subject Areas : Architecture

saman ebizade ¹ , seyedeh sepideh ghalamro ² , rojin marzi ³ , morteza bakhshi ⁴ , Golshan abaspor ⁵

1 - Assistant Professor, Department of Art and Architecture, Payame Noor University, Tehran, Iran
2 - Department of Urban Planning, Central Tehran Branch, Islamic Azad University, Tehran, Iran
3 - Department of Urban Planning, Central Tehran Branch, Islamic Azad University, Tehran, Iran
4 - Master of Urban Planning, Islamic Azad University, Tabriz Branch.
5 - Bachelor of Urban Planning, Faculty of Art and Architecture, Islamic Azad University, South Tehran Branch, Tehran, Iran.

Received: 2021-10-28 Accepted : 2022-03-14 Published : 2022-03-21

Keywords: urban management, Intelligence, urban economy, Corona outbreak,

Abstract :

The situation of cities in the world today has changed a lot compared to before the Corona outbreak, and public spaces and business premises have suffered the most economic damage. In order to improve the economic level of the area, this study tries to evaluate the plans of city managers in relation to the economy of Gol Mahallati area located in District 14 of Tehran Municipality in corona conditions and also to examine the existing potentials for smartening this area. Questionnaires filled out by businesses in this area The first hypothesis, that there is no planning by city managers in the past few months, is confirmed. The obtained R coefficient is equal to 0.986, which means that the above hypothesis is confirmed and the second hypothesis, the existence of potentials and suitable fields for economic smartening of the area, has also been examined. The economics of the study area and these two components have a significant effect on each other and the obtained R coefficient, which is equal to a positive of 0.989, the confirmation of the second hypothesis of the research. The method of the present study is through linear regression and according to the confirmation of both hypotheses, solutions are presented in order to solve the current problems in the study area.

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