Benchmarking Marketing Productivity Using Data Envelopment Analysis: a Modified Approach

Subject Areas : Business Strategy

Farhad Hosseinzadeh ¹ , Zohreh Moghaddas ²

1 - Department of Mathematics, Science and Research Branch, Islamic Azad University, Tehran, Iran.
2 - Department of Electrical Computer and Biomedical Engineering, Qazvin Branch, Islamic Azad University, Qazvin, Iran

Received: 2015-01-15 Accepted : 2015-01-18 Published : 2017-01-01

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References:

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