Designing a Positioning Model for State Banks' Services and its Validation from the Perspective of External Customers
Subject Areas : Business StrategyZohreh Kian Mehr 1 , Hossein Hakimpour 2 , Mahdi Mahmoodzadeh Vashan 3 , Mohammad Mohammadi 4
1 - PhD Student in Business Management, Birjand Branch, Islamic Azad University, Birjand, Iran
2 - Assistant Professor, Department of Management, Birjand Branch, Islamic Azad University, Birjand, Iran
3 - Assistant Professor, Department of Management, Birjand Branch, Islamic Azad University, Birjand, Iran
4 - Assistant Professor, Department of Management, Birjand Branch, Islamic Azad University, Birjand, Iran
Keywords:
Abstract :
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