The Role of Multisensory Environmental Stimuli in Enhancing Hyper Customers in Store Experience

Subject Areas : Business Strategy

Seyed Pouya Ghazi Mirsaeid ¹ , Mohammad Ali Abdalvand ²

1 - Department of Business Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran
2 - Department of Business Management, Science & Research Branch, Islamic Azad University, Tehran, Iran

Received: 2019-04-12 Accepted : 2020-05-15 Published : 2020-06-21

Keywords:

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