Designing the Model of Factors Affecting the Customer Based Brand Equity on Brand Performance in the Cosmetics Market

Subject Areas : Business Strategy

Abolghasem Gholamreza Tehrani ¹ , Houshang Asadollah ² , Serajoddin Mohebbi ³ , Shahriar Azizi ⁴

1 - Department of Management, Qeshm Branch, Islamic Azad University, Qeshm, Iran
2 - Departmaent of Management, Qeshm Branch, Islamic Azad University, Qeshm,Iran
3 - Department of Management, Qeshm Branch, Islamic Azad University, Qeshm, Iran
4 - Department of Management, Qeshm Branch, Islamic Azad University, Qeshm, Iran

Received: 2019-04-10 Accepted : 2020-05-22 Published : 2020-06-21

Keywords:

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