Strategic Planning in Hotel Industry (Case Study: Parsian Evin Hotel)

Subject Areas : Geography and tourism planning, geography and urban planning, urban planning, architecture, geography and rural planning, political geography

Zeinab Rajabi ¹ , Amin Pir Mohammad Zadeh ² , Mina Zarepour ³ , Fatemeh Doozandeh Zibary ⁴

1 - M.A. of Tourism Management, Allameh Tabataba'i University, Tehran, Iran
2 - Ph.D. Student of Geography and Urban Planning, Semnan Branch,Islamic Azad University, Semnan, Iran
3 - M.A. of Geography and Tourism Planning, Rasht Branch, Islamic Azad University, Rasht, Iran
4 - M.A. of Geography and Tourism Planning, Rasht Branch, Islamic Azad University, Rasht, Iran

Received: 2018-09-02 Accepted : 2018-09-02 Published : 2018-03-01

Keywords: Strategic Planning, Hotel Industry, weaknesses and strengths, threats and opportunities, Parsian Evin Hotel,

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