Developing a Model for Entrepreneurial Marketing Planning for Tourism Development in Innovative Iranian Start-up Companies

Subject Areas : Geography and tourism planning, geography and urban planning, urban planning, architecture, geography and rural planning, political geography

Mohammad Reza Giti Nejad ¹ , Ismail , Hassanpour Ghroghchi ²

1 - Department of Business Management-Marketing, Qeshm Branch, Islamic Azad University, Qeshm, Iran
2 - Department of Business Management, Qeshm Branch, Qeshm Islamic Azad University, Iran

Received: 2022-07-11 Accepted : 2022-07-11 Published : 2021-09-01

Keywords:

References:

Carson D, Cromie S, McGowan P and Hill J. (1995). “Marketing and Entrepreneurship in SMEs: An Innovative Approach“. London: Prentice Hall.

Ferasatkhah, Maghsoud; Bazargan, Abbas and Judge Tabatabai, Mahmoud. (1386). "Comparative Delivery of Systems Ensuring the quality of higher education in the world by emphasizing their commitment to social and cultural contexts (of course) Sharing and Differentiation in World Experiences).(in Persian).

Fillis, I. (2015). Biographical research as a methodology for understanding entrepreneurial marketing. International Journal of Entrepreneurial Behavior & Research, 21(3), 429-447.

Gabrielsson, P., & Gabrielsson, M. (2013). A dynamic model of growth phases and survival in international business-to-business new ventures: The moderating effect of decision-making logic. Industrial Marketing Management, 42(8), 1357-1373.-Hallback, P., and Gabrielsson, P. (2013). “Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies“. International Business Review.22, 1008- 1020.

-Hacioglu, G., Eren, S. S., Eren, M. S., & Celikkan, H. (2012). The effect of entrepreneurial marketing on firms’ innovative performance in Turkish SMEs.

Jones, R. & Rowley, J. (2011). Entrepreneurial marketing in small businesses, International Small Business Journal, 29(1): 25- 36.

Jones, R., Suoranta, M., & Rowley, J. (2013). Entrepreneurial marketing: a comparative study. The Service Industries Journal, 33(7-8), 705-719.

Martine. M, (2009). “The entrepreneurial marketing mix“, Qualitative Market Research: International Journal, 12(4), 391-403.

Stokes, D. (2000). Putting entrepreneurship into marketing: the process of entrepreneurship marketing, Journal of research in marketing & entrepreneurship, 2(2), 1-16.

Wallnöfer, M., & Hacklin, F. (2013). The business model in entrepreneurial marketing: A communication perspective on business angels' opportunity interpretation. Industrial Marketing Management, 42(5), 755-764.