The role of Durehami TV comedy program in socio-cultural vitality

Subject Areas :

Seyedeh Hannaneh Hoseini Fard ¹ ( Graduated of Cultural Affairs Management, North Tehran Branch; Islamic Azad University, Tehran, Iran )
Mohsen Ameri Shahrabi ² ( Assistant Professor and Faculty Member, Department of Management, Naragh Branch, Islamic Azad University, Markazi Province, Iran )
Mojtaba Moazami ³ ( Assistant Professor, Department of Management, North Tehran Branch, Islamic Azad University, Tehran, Iran )

Received: 2021-12-12 Accepted : 2021-12-12 Published : 2021-11-22

Keywords: نشاط اجتماعی- فرهنگی, برنامه تلویزیونی, برنامه شاد دورهمی, socio-cultural vitality, television program, happy period program socio-cultural vitality, happy period program,

Abstract :

The present article was conducted with the aim of determining the role of the Durhami TV comedy program in the socio-cultural vitality of the audience from the perspective of the employees of the Radio and Television in the summer of 1398. The research method was descriptive survey. The statistical population included all employees of the Tehran Broadcasting Organization, numbering 430 people. 203 people were selected as the sample using Cochran's formula by stratified-proportional sampling method from among the employees of different departments. In the process of collecting data from a researcher-made questionnaire taken from the Oxford measurement tool and Hezar Jarib and Moradi theory (2014) for the role of the curriculum in social vitality in three emotional-cognitive-behavioral dimensions and by adding the dimension of awareness Used in cultural vitality. The validity of the questionnaire was calculated by experts and the reliability of the questionnaire variables was calculated using Cronbach's alpha coefficient and above 0.7 and was confirmed. Data were analyzed by one-sample test with SPSS statistical software. The results showed; Happy period program plays a role in increasing socio-cultural vitality and its dimensions including emotional, cognitive, behavioral and awareness (p <0.05). The results of Friedman ranking test also showed: the role of happy period program has the first rank in the dimension of awareness, the second rank in the behavioral dimension, the third rank in the cognitive dimension and the last rank in the emotional dimension (p <0.05).