The effect of financial literacy on Machiavellian personality of Tehran exchange market investors

Subject Areas : Journal of Investment Knowledge

Karim Ghalmegh ¹ , Ahmad Yaghoobnezhad ² , Mirfeiz Fallah Shams ³

1 - PH.D student of finance in Azad University, oloom tahghighat, Tehran, Iran (Corresponding Author)
2 - Associate Professor of Azad University, Tehran markaz branch, Tehran, Iran
3 - Associate Professor of Azad University, Tehran markaz branch, Tehran, Iran

Received: 2017-02-17 Accepted : 2017-05-08 Published : 2019-06-22

Keywords: Behavioral Finance, Financial Literacy, Machiavellian personality, Financial Decision, Stock Investors,

Abstract :

Financial literacy and behavioral biases (Machiavellian personality) are critical factors affecting the financial decisions and behaviors of investors. We survey 285 individual stock investors to measure their financial literacy, to examine their behavioral biases and to investigate the relationship between financial literacy and behavioral biases. This study was conducted in 20015 and 2016 years in Tehran stock exchange market, brokers and investment companies in Iran. Standard international questionnaire (after localization) was distributed among the investors and the answers were gathered, then variables were measured using multivariate regression in SPSS. In spite of research literature in the local context which offers a model for measuring financial literacy, this study specifically tends to find out the relationship between financial literacy and the behavioral biases among the Investors Results suggest that there is negative significant relationship between the financial literacy and the Machiavellian personality in Tehran Stock exchange market Investors.

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