Scenario Building of Investment Functions in Capital Market: Neurological analysis of CEO
Subject Areas :
Journal of Investment Knowledge
Mohammadreza Jabari
1
,
Mohammadreza abdoli
2
1 - PhD student, Department of Accounting, Shahroud Branch, Islamic Azad University, Shahrood, Iran
2 - Associate Professor, Department of Accounting, Shahroud Unit, Islamic Azad University, Shahrood, Iran
Received: 2019-11-09
Accepted : 2020-02-01
Published : 2022-06-22
Keywords:
Typology,
Q Analysis,
CEO Approaches,
Investment Functions,
Abstract :
this research attempts to identify propositional arrays related to investment functions, by Q Analysis Acting on the subjective Scenario Building of Investment Functions in Capital Market. The study was conducted over a 2018–2019 year period with the participation of 13 CEOs of Tehran Stock Exchange companies. In this study, which was done in two parts, In the first part in order to identify the phrase Q Or The related discourse space Types of CEO Investment Functions Was used content analysis Finally, the research discourse or propositional arrays were coded for CEOs' investment functions. In the second part, Qualitative analysis was used to typify the investment functions of CEOs. This analysis is based on the subjective cognition of the target community and helps to develop approaches related to the purpose of the research. The results in this section confirm the existence of three mental models of CEOs regarding the functions of investment in the capital market. These mental patterns are based on the concepts and content of propositional arrays, Under three titles The Function of Investing in Stock Market Indices as the First Mental Pattern; The Function of Investment in Risk Control as a Second Mental Pattern And The function of strategic investment was named as the third mental model.
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