Analyzing the relationship between performance metrics and investment cash flow with emphasis on the role of corporate political communication
Subject Areas : Journal of Investment Knowledge
ebrahim
mansouri
1
(Ph.D Student of Accounting, Islamic Azad University, South of Tehran Branch, International Kish Branch, Kish, Iran.)
roya
darabi
2
(Department of Accounting, Islamic Azad University, South of Tehran Branch, Tehran, Iran.)
Zohreh
Hajiha
3
(Department of Accounting, East Tehran Branch, Islamic Azad University, Tehran, Iran.)
Keywords: corporate political communications, Cash flow from investment activity, performance metrics,
Abstract :
For-profit units invest in non-cash resources that, in addition to earning extra cash, also seek return on investment. In today's competitive markets, there are successful firms that have a plan for their future. Financial planning is one of the most important planning approaches that is very important. The purpose of this study is to analyze the relationship between performance criteria and investment cash flow with emphasis on the role of political communication of companies listed on the Tehran Stock Exchange. For this purpose, the variables of return on assets and return on equity as performance criteria and the criterion of cash flow ratio of investment activity as a dependent variable were used. The results of this study, which was obtained from the financial data of 166 companies during the years 1390 to 1397 and multivariate regression method showed that although the performance profitability criteria have no significant relationship with cash flow from investment activity, but the company's political relationship causes change Investments in liquidity policies are made by the company.
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