Definition of Ecotourism Development Strategies (Case Study: Shesh Roudbar Basin, Mazandaran Province)

Subject Areas : natural resorces

mona  nohtani ¹ (M.S of watershed management group , Sari Agricultural Sciences and Natural Resources University .)
ghorban  vahabzadeh ² (Associate Professor of watershed management group, Sari Agricultural Sciences and Natural Resources University. * (Corresponding Author))
Seyed Ramzan  Mousavi ³ (Assistant Professor of watershed management group, Sari Agricultural Sciences and Natural Resources University.)

Received: 2017-12-09 Accepted : 2018-02-27 Published : 2022-07-23

Keywords: ecotourism development, Shosh Roudbar, Opportunities, Threats QSPM,

Abstract :

Background and Objective: Today, tourism and its development have attracted for of many societies and governments and are now one of the most profitable sectors of the global economy. Mazandaran Province is one of the provinces that annually accept many tourists nationally and internationally. The existence of suitable climate, pristine natural resources, forests and the Caspian Sea have natural and valuable potential to upgrade this.Material and Methodology: In this research, the potentials and capabilities of ecotourism development in Shash Rudbar region, located in Savadkuh city of Mazandaran province, were performed using descriptive-analytical method and field studies. The questionnaire was prepared and completed by local people and experts from the Tourism and Library Department. Then, using the combined strategy of strategic analysis of SWOT and the QSPM strategic planning model, the weaknesses, strengths, opportunities and threats were prepared and prioritized. Ultimately, ecotourism development strategies were developed in the region.   Findings: The results showed that in the study area there are 28 strengths and opportunities as facilities and advantages and 19 weaknesses and threats as constraints and bottlenecks and indicate the high ability of the region to develop ecotourism and attract tourists.  Discussion and Conclusion: According to the matrix table of the SWOT model and the total weighting factor of each of the strategies, it follows that aggressive strategies (SO) that focus more on internal strengths and external opportunities as optimal strategies In the development of tourism industry in the area of ​​six Roodbar should be considered.

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