A model for commercialization of products and services in developing countries - Cased study: Companies based in Pardis innovation park.
Subject Areas : Journal of Iranian Social Development Studies
Taha Ebrahimnazari
1
(
Islamic Azad University, Science and Research Branch
)
Karim Hamdi
2
(
Director of Commercial Management Department, Faculty of Management and Economics, Islamic Azad University Science & Research Branch
)
Mahdi Irannejad Parizi
3
(
Department of Executive Business Administration, Faculty of Management & Economics, Islamic Azad University Science & Research Branch
)
Keywords: Commercialization, economical development, Knowledge Based, Fuzzy AHP, Small & Medium Enterprises,
Abstract :
Until recently, scientists and researchers in the universities refused the commercialization of academic research, and their main mission was merely the production of knowledge without reversing its application in the field of industrial production. It continued until knowledge emerged as a unique source of competitive advantage. Today, universities have shown a great desire to commercialize academic research, and commercialization of intellectual property has become the institutional goal of many academic systems.Commercialization plays an important role in introducing the products and services of knowledge- intensive companies to the market in order to generate economic benefits. Therefore, the present research aims to prioritize the factors affecting the commercialization of products in knowledge- intensive companies based in Pardis Technology Park (aka Iran Silicon Valley) using FAHP technique. In order to achieve this goal, a comprehensive overview of literature related to the current research, opinions, and comments of 82 experts and elites has been used to achieve results.The results of this research show that technological factors are the most important factor in the commercialization of products and services. Also, the sub-factors of research and development capacity, management commitment, government support, and competitive strategy have been the most important factor from the experts’ point of view.
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