The Necessity of Utilizing the Managerial Model “SWOT” to Cultural Challenges of Tradition & Modernity in Iran

Subject Areas : Journal of Cultural Management

دکترسیدرضا صالحی امیری ¹ , رامین مسعودی ²

1 - ندارد
2 - مسئول مکاتبات

Received: 2014-09-14 Accepted : 2014-09-14 Published : 2010-06-22

Keywords: SWOT, Tradition, Modernity, Cultural challenge,

Abstract :

This research states the relation between cultural factors of Tradition andModernity in dealing with challenges between these paradigms,since Modernity hascome into Iran.It is also stated different approaches for this challenge.However,theapproach”Managerial Cultural Interaction” is introduced by means of the strategicmodel”SWOT”.Finally,the purposes,Theoretical framework,questions and hypothesesare indicated.The findings revealed:”Iranian Traditional Challenge is concerned withModernity”.There is also a positive significant relationship between IranianTraditional features and Modernity in their mutual challenge.