The Development of Iran and Italy’s Cultural Diplomacy: a Model

Subject Areas : Journal of Cultural Management

Antonia Shoraka ¹ , هادی خانیکی ² , عباسعلی قیومی ³

1 - Faculty Member, Italian Language Departement, Foreign Languages Faculty, Tehran North Branch, Islamic Azad University
2 - استاد تمام گروه مدیریت دولتی، واحد زاهدان، دانشگاه سیستان و بلوچستان، زاهدان، ایران (نویسنده مسئول).
3 - استادیار گروه ریاضی و آمار، واحد قزوین، دانشگاه آزاد اسلامی، قزوین، ایران.

Received: 2021-08-21 Accepted : 2022-09-02 Published : 2023-02-20

Keywords: "Cultural capabilities", "cultural diplomacy", "Cultural commonalities", "Iran and Italy", " Cultural capacities",

Abstract :

This descriptive and applied research was conducted with the aim of designig a model for the development of cultural diplomacy between Iran and Italy. In order to achieve the effective components, the opinion of 29 cultural affairs experts in Iran and Italy - including diplomats, ambassadors, university professors and cultural activists - was extracted in two rounds and then they were asked to answer the questionnaire’s questions based on the three areas of capabilities and capacities and common cultural areas in the existing and desirable conditions. In the area of capabilities, indicators such as spiritual values, legal foundations, cooperation of NGOs, formal policy-making and cultural planning, considering the role of embassies and membership in international organizations. In the field of capacities were considered items as cultural, artistic and media products, culture and language education, cultural heritage, art, tourism and library, exhibitions and festivals, social networking and virtual forums, scientific and research centers and sports; And in common areas: cultural geography, civilizational and historical affinities, pacifist discourses and common values. After reaching the desired consensus and analyzing the information, the following results were obtained: In the current situation, the only area that has been effective in the development of cultural diplomacy between the two countries is cultural commonalities. But in favorable conditions, the two other areas, cultural capabilities and capacities, are also important, and therefore should be considered in formulating a model for the development of Iranian diplomacy in relation to Italy.