Investigating the Relationship between Media Literacy and Attitude to Change in Cultural Activities of Chaharmahal and Bakhtiari Broadcasting Center
Subject Areas : Journal of Cultural Management
Mehrdad Sadeghi
1
(
Assistant Professor, Faculty of Management, Islamic Azad University, Isfahan Branch (Khorasgan), Isfahan, Iran. (Author)
)
abbas ghadamini
2
(
Ph.D. Student, Cultural Managementof Facuty Management. South Tehran Branch, Islamic Azad University, Tehran ,Iran
)
Keywords: Attitude to Change, Cultural Activities, Broadcasting, Media literacy,
Abstract :
The aim of this study was to determine the relationship between media literacy and attitudes toward change in cultural activities of Chaharmahal and Bakhtiari Broadcasting Center in a descriptive correlational manner. The statistical population of the study consisted of all employees of Chaharmahal and Bakhtiari Broadcasting Center with 300 people, of which 168 people were selected to participate in the present study based on the Cochran's formula and the available sampling method. The data collection tool was the Media Literacy Questionnaire of the Karaman and Karatash Standard Questionnaire (2009); The formal validity of both questionnaires was confirmed by the supervisor and several respondents. The reliability of the questionnaires was obtained using Cronbach's alpha coefficient of 0.840 and 0.8238, respectively. . To test the research hypotheses, SPSS (statistical analysis) software and descriptive tables including percentage and cumulative percentage were used to describe qualitative variables and independent T-test and ANOVA analysis of variance analysis. The findings showed that between media literacy and There is a tendency to change the meaning of reverse. There is also a significant relationship between the behavioral dimension of attitude to change and media literacy, but there is no significant relationship between emotional and cognitive dimension of attitude to change and media literacy.
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