Designing of model of innovative environmental functions for the development of business functions with fuzzy approach (Case Study: Tehran Stock Exchange pharmaceutical companies)

Subject Areas : Management Accounting

Hasan Valiyan ¹ , Mohammad Reza Abdoli ² , Shabnam Karimi ³

1 - Assistant prof, Department of Management, Gorgan Branch, Islamic Azad University, Gorgan, Iran
2 - Associate Professor of Accounting, Shahrood Branch, Islamic Azad University, Shahrood, Iran
3 - Master of Accounting, Bandar Gaz Branch, Islamic Azad University, Bandar Gaz, Iran

Received: 2017-06-04 Accepted : 2017-09-08 Published : 2018-06-22

Keywords: Innovative Environmental Funct, Business Performance Developme, Fuzzy Analysis,

Abstract :

Environmental changes and technological growth have made companies change their focus and strategies towards innovative environmental performance in order to succeed in a competitive world. The purpose of this research is Designing of model of innovative environmental functions for the development of business functions with fuzzy approach Tehran Stock Exchange pharmaceutical companies. The method of this research is a combination of which, first, through the critical evaluation method, the critical criteria on the innovative environmental functions of companies with 20 elite partnerships, in the form of five criteria of production, research and development, human resource management, marketing and finance, and 43 Indicators for these criteria were identified In the quantitative method, using the partnership of 30 managers, experts and deputies of various management layers of pharmaceutical companies of Tehran Stock Exchange based on two methods of FDEMATEL and ISM analysis, the identified indicators in the form of internal relations of factors affecting the innovative functions of life An environment using the FDEMATEL technique and structural-interpretive levels of factors influencing the innovative environmental functions was implemented using the ISM method. The results of the study showed that the criterion of production as the most important criterion was determined from the perspective of the internal relations of the factors affecting the innovative environmental functions. In designing the model based on the structural-interpretation model, the most important factor and the lowest level were the development of environmental certification The companies were identified and these factors were determined in ten levels.

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