The Intervention of Organizational Characteristics in the Relationship between CRM and Organizational Performance in the Nigerian Insurance Industry

Subject Areas : General Management

F. F. Olowokudejo ¹ , M. A. Obalola ² , S. A. Aduloju ³

1 - Department of Actuarial Science and Insurance, Faculty of Business Administration, University of Lagos, Nigeria, West Africa.
2 - Department of Actuarial Science and Insurance, Faculty of Business Administration, University of Lagos, Nigeria, West Africa.
3 - Department of Actuarial Science and Insurance, Faculty of Business Administration, University of Lagos, Nigeria, West Africa.

Received: 2013-09-30 Accepted : 2013-09-30 Published : 2013-01-01

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