Towards Consumer Ethnocentrism and Animosity in Indonesia

Subject Areas : General Management

Bayu  Sutikno ¹ (PhD Candidate, Business Administration Department, National Central University, Chung-Li City, Tao-Yuan County, Taiwan.)
Julian  Ming-Sung Cheng ² (Associate Professor of Marketing, Business Administration Department, National Central University, Chung-Li City, Tao-Yuan County, Taiwan.)

Received: 2011-01-08 Accepted : 2011-01-26 Published : 2011-03-20

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