Towards Consumer Ethnocentrism and Animosity in Indonesia

Subject Areas : General Management

Bayu Sutikno ¹ , Julian Ming-Sung Cheng ²

1 - PhD Candidate, Business Administration Department, National Central University, Chung-Li City, Tao-Yuan County, Taiwan.
2 - Associate Professor of Marketing, Business Administration Department, National Central University, Chung-Li City, Tao-Yuan County, Taiwan.

Received: 2011-01-08 Accepted : 2011-01-26 Published : 2011-03-20

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