Towards Consumer Ethnocentrism and Animosity in Indonesia
Subject Areas : General Management
Bayu Sutikno
1
(
PhD Candidate,
Business Administration Department, National Central University, Chung-Li City, Tao-Yuan County, Taiwan.
)
Julian Ming-Sung Cheng
2
(
Associate Professor of Marketing, Business Administration Department, National Central University, Chung-Li City, Tao-Yuan County, Taiwan.
)
Keywords:
Abstract :