The effect of financial intelligence on the behavior of customers using credit cards in the branches of Bank Mellat in Tehran

Subject Areas : Financial Knowledge of Securities Analysis

Akbar Eftekhari Aliabadi ¹ ( Faculty Member of Institute of Higher Education Mehr Alborz )

Received: 2017-10-15 Accepted : 2018-05-10 Published : 2019-03-21

Keywords: financial intelligence, Behavioral Finance, Credit cards, Mellat Bank,

Abstract :

Today, understanding the concepts and skills associated with financial literacy and intelligence is essential, because it is capable of maintaining the consumer in order to survive in modern society and resist the diversity and complexity of existing financial products and services.This article aims to explore the impact of financial intelligence on the behavior of customers that using credit cards in branches of Bank Mellat in Tehran. In other word, this paper aim to realizing customer's behavior and planning for appropriate action for the optimal use of credit cards by them. For this purpose, out of the 3,600 customers of the Mellat Bank, 347 persons has been selected by Cochran's sample size formula at the level of %5.A standard questionnaire has been used in order to collect data. With Cronbach's alpha 0.962, the reliability of it has been confirmed. In other side to questionnaire content validation and verify the factor structure of a set of observed variables used from Confirmatory factor analysis (CFA) Method. Also, to analyze the results of the questionnaire using structural equation method via Lisrel software. The results show that the financial intelligence on the behavior of customers using credit cards in branches of Bank Mellat in Tehran is effective. Also the financial behavior and financial education are directly and indirectly effective on the behavior of using credit cards among customers of Mellat Bank Branches in Tehran, but financial literacy has no effect on the behavior of using a credit card.

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