A comparative study of slogans and electoral programs of presidential election candidates in 2016 in the content of Kayhan, Etemad, Resalat and Sharq newspapers

Subject Areas : Communication

mohammad hassan assadi tari ¹ (Ph.D student , sciences and researches bureau . islamic azad university , tehran , iran)
nasim majidi ghahroodi ² (associated professor of mass communication media. central tehran branches, islamic azad university, tehran, iran)
afsaneh mozaffari ³ (Associate Professor of mass communication media. sciences and researches bureau . islamic azad university, tehran, iran)
tahmoores shiri ⁴ (associated professor of sociology. central tehran branches, islamic azad university, tehran, iran)

Received: 2023-03-01 Accepted : 2023-05-10 Published : 2023-04-21

Keywords: media symbolization, presidential elections, mythmaking, standard media,

Abstract :

This research aims to investigate the amount of content reaching the front page, the use of photos, sketches and caricatures, etc., whether the topics are event-oriented or topic-oriented, the way symbols are crystallized in the content of the content, the geographical location of the published content, and the orientation of the content selectors. symbolization and myth-making, the influence of newspaper owners and publishers on political currents and concepts, and the methods of selecting news and election content in the newspapers of Kihan, Etemad, Resalat and Sharq newspapers around the presidential elections of 2016 have been highlighted.The intended research is applied in terms of purpose and in terms of combined method (quantitative and qualitative method). Content analysis tactic is used in quantitative method and interview tactic is used in qualitative method. Also, the statistical population of this research is quantitatively examined bythat newspapers which is in the period of 100 days from before the presidential election until the inauguration of the president, with the method of counting all the issues published during the mentioned time period.The results indicate that there is a significant difference among the investigated newspapers regarding the content reaching the front page, the use of photos, designs and caricatures, etc., the way symbols are crystallized in the content of the content, the geographical location of the published content, and the orientation of the selectors. There is no difference between this newspapers in terms of event-oriented or topic-oriented attitutes