Pathology of Radio Salam Savalan Program
Subject Areas : Media Management
1 - Assistant Professor, Department of Communication Sciences, Ardabil Branch, Islamic Azad University, Ardabil, Iran.
Keywords: happiness, family consumption, Pathology, Audience,
Abstract :
This study pathology radio program Hello Savalan and solutions were used to attract more audiences. This research method is descriptive – survey. The study consisted of cetizen of Ardabil, among which 384 were selected by Cochran. The data were collected using the five dimensions of the audience, taking family, religious identity, national identity and happiness. Content validity was determined using the expertise and reliability using Cronbach's alpha coefficient . . After gathering research data analysis using software Spss and one-sample t-test and Friedman test. The results indicated that 68% of the audience has attracted Salam Savalan. Salam Savalan lifestyle modification program performance in audience average to low, medium and high strengthen religious identity, in strengthening national identity and create joy and happiness in the average to low average audience is up. Salam Savalan's pathology suggests that create happiness in the audience was of the utmost importance and strength of the program And reduce the consumption of households with the lowest importance and is a point of weakness program. In second place in terms of importance, religious identity and national identity are in third place. Proposals in this regard was presented. In second place in terms of importance, religious identity and national identity are in third place. Proposals in this regard was presented.
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