The Role of Social Networks in the Development of Home Businesses(Telegram and Instagram Case Study)

Subject Areas : Media Management

masih behrad ¹ , mohammadreza rasouli ² , akbar nasrollahi ³

1 - PhD Student of Media Management, Faculty of Communication Sciences and Media Studies, Islamic Azad University, Tehran Branch, Tehran, Iran
2 - Associate Professor, Faculty of Communication Sciences and Media Studies, Islamic Azad University, Tehran Branch, Tehran, Iran
3 - Assistant Professor, Head of Faculty of Communication Science and Media Studies, Islamic Azad University, Tehran Branch, Tehran, Iran

Received: 2020-05-13 Accepted : 2022-03-12 Published : 2021-07-23

Keywords: "communications, "home-based business", "Telegram", "Instagram", technology",

Abstract :

In the modern age, businesses are growing and expanding intensely because of emerging new technologies and their availability. The purpose of this study was to identify the factors affecting the expansion of home-based business in telegram and Instagram. The research method is quantitative and based on a researcher-made questionnaire. The statistical population of this research includes home business activists, and the needed volume for the society was calculated 382 people based on Cochran formula. Next, members were selected and questioned using simple random sampling method. The reliability of the questionnaire was calculated using Cronbach's alpha method which is 0.772 which indicates acceptable validity of the items in measuring the research indices.The theoretical basis of this research is presented in two categories of media and economic theories of thinkers. Concepts and ideas of Walt Whitman Rowstow, David Reesman, Raymond Williams, Neil Esmelsrou Theories used include the Third Wave of Alvin Toffler, the Danish-based intercontinental society, the use and satisfaction of Manuel Castells.The results show that the set of economic, political, managerial and communication infrastructure factors, government oversight, government support and enhancement of ICT structure, tax and transaction costs, and the type of virtual network, have been instrumental in the growth and expansion of the home business.

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