Investigating and prioritizing the effective factors of Media Reputation for News Messenger Channels

Subject Areas : Media Management

Parisa Nezami ¹ , Seyed mahdi Sharifi ² , Abbas Nargesian ³ , Mehran Rezvani ⁴

1 -
2 - professor
3 - Proffesor
4 - Associate Professor

Received: 2020-01-18 Accepted : 2020-05-28 Published : 2020-05-21

Keywords: News, Messengers, News Channels, Media Reputation,

Abstract :

We are in an age where competition and the challenge of survival have become a serious issue for all organizations, and social media news channels are no exception and are involved; As we can see, failed news channels are quickly overwhelmed by members. In such a situation, having a reputation and maintaining the credibility of the channel is one of the most important tools for promoting the activity of news media in messaging networks. The present study uses interpretive approach and quantitative method to investigate and prioritize the factors influencing the media reputation of news messaging channels. This research first presents a model of the media reputation of news messaging channels using the qualitative method of "Foundation Data Theory" and then uses the Friedman test to prioritize identified factors. The study population is 384 users who are members of the news channels of messengers in Tehran, which was selected using non-probabilistic sampling method. In order to provide the model, according to the results of interviews and analyzes, the CCG family of six was used and the Friedman test was used to prioritize the factors. One of the effective factors identified in the media fame model is "professional news features", in the first priority; Professional and committed management is the second priority, infrastructure and messenger accessibility are the third priority, interactive environment is the fourth priority, ethical requirements are the fifth priority and competitive environment is the sixth priority.