Cultural Typification in Talk Show Programs (Case Study: Isfahan Network zenderood Telecast)

Subject Areas : Media Management

Maryam Hayek ¹

1 - Student of Isfahan University

Received: 2019-02-22 Accepted : 2019-06-13 Published : 2019-05-22

Keywords: "TV Programs", "zenderood Telecast", "Cultural Typification ", "Isfahan Network", &quot, Content Analysis&quot, ,

Abstract :

Nowadays, media are one of the most important tools of socialization and culture through the ability to introduce specific social norms and modeling.A meaningful relationship between the cultural patterns of the community and what is shown on the television represents the position of television in guiding the general culture of society. The article seeks to study the components of cultural modeling in the "zenderood" dialogue-driven program. Considering the role of television programs in cultural modeling for audiences as well as the high number of conversational-focused audience, and the high impact of these programs on cultural modeling, this research has provided a vibrant dialogue dialogue program as the most promising program. Isfahan Network has been analyzed.The present study is a quantitative method and the method used is "content analysis.The statistical population of the study is the zenderood program in the second half of the year 95 and the first six months of the year 96.The unit of analysis in this research is "item", and 9 variables and 53 categories in 494 items have been evaluated.Findings show that in the live-talk dialog, in the fields of cheerfulness, film and music, pop music, dialogue, women's social status, and Islamic dress patterns of women.