The Study of Technology Intelligence Effect on Competitive Intelligence in Petro Sanat Gamron Company
Subject Areas : Futurology
mehrdad Hoseini Shakib
1
(Department of Industrial Management, Karaj Branch, Islamic Azad University, Karaj, Iran)
Tahereh Yousefi Golafshani
2
(PLANNING MANAGER/ ALMAHDI ALUMINUM COMPLEX)
Keywords: Competitive Intelligence, Technology Intelligence, Structural Equations, Petro Sanat Gamron Company,
Abstract :
Previous Researches shows that increasing competitive intelligence is significantly associated with technology intelligence in organizations. This study was conducted to investigate the impact of technology intelligence on competitive intelligence in Petro Sanat Gamron Company. This research is an applied and descriptively-survey. First, by studying the literature and summarizing the researches done and the opinions of experts, the indicators of competitive intelligence and technology intelligence were identified and then were categorized according to the relevant factors and final questionnaire was designed based on it. The validity of the questionnaire was measured using content validity and its reliability was measured by Cronbach's alpha. The questionnaire distributed among a statistical population of 65 managers and experts and the collected data were analyzed using structural equations modelling and SMART PLS software. Since the significance coefficient of all paths is higher than 2.58, it shows the significance of the positive relationship between these two variables with 99% probability.
