Designing a Digital Transformation Strategy Activity Model for Manufacturing Organizations
Subject Areas : Management
Reza Sabouri
1
,
Naser Feghhi Farahmand
2
,
ُSoleyman Iranzadeh
3
1 - Department of Industrial Management, Ta.C., Islamic Azad University, Tabriz, Iran.
2 - Department of Industrial Management, Ta.C., Islamic Azad University, Tabriz, Iran.
3 - Department of Industrial Management, Ta.C., Islamic Azad University, Tabriz, Iran.
Keywords: Digital transformation strategy, management actions, drivers of digital transformation. ,
Abstract :
Given the transformative effects of digital technologies on almost all aspects of the organization's internal and external environment, developing and implementing a digital transformation strategy has become a key concern for many organizations. Accordingly, the purpose of this study was to design a model of digital transformation strategy activities for manufacturing organizations and the research method was descriptive-causal. The statistical population of this study included two sections: experts and all managers of manufacturing companies in East Azerbaijan Province. In this study, 14 experts participated in the first section and 338 managers of manufacturing companies responded to the questionnaires in the second section of the study. Two questionnaires were used to collect data. Interpretive structural modeling and structural path modeling were used to analyze the data. The findings of the interpretive structural modeling section show that the model of digital transformation strategy activities in manufacturing organizations in East Azerbaijan Province is at six levels. The activities of digital transformation drivers have had the greatest impact and the consequences of transformation have had the greatest impact on the pattern of digital transformation strategy activities in manufacturing organizations. Also, testing the designed pattern has shown the appropriate validity and reliability of the pattern and confirmed the direct and indirect relationships of digital transformation strategy activities in manufacturing organizations and confirmed the designed pattern based on empirical data.
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