Developing an Analytical Framework for the Development of Sports Businesses on Kish Island

Subject Areas : Innovation in Sports Management

Mehdi Pourmehdi zidehsarai ¹ , Rouhallah Ershadi ² , Naznin Rasekh ³ , Bibi Fakhrosadat Hashemi ⁴

1 - Department of Sports Management, Kish International Branch, Islamic Azad University, Kish, Iran
2 - Assistant Professor, Department of Physical Education and sport science, Bushehr Branch, Islamic Azad University, Bushehr, Iran
3 - Associate Professor in Sports Management, Institute of Physical Education and Sports Science, Tehran, Iran
4 - Assistant Professor, Department of Physical Education and sport science, Bushehr Branch, Islamic Azad University, Bushehr, Iran

Received: 2025-06-10 Accepted : 2025-10-07 Published : 2025-12-15

Keywords: Sports marketing, Competitiveness, Sports business, Development, Sustainability.,

Abstract :

Today, sports businesses face specific challenges that affect their development. These obstacles include environmental concerns, changes in consumer habits and tastes, intense competition, rapid changes in technology, and economic developments. Sustainable performance in sports businesses involves creating a balance between economic goals: (the ability of the business to generate profits and sustainable economic growth), social goals: (the ability of the business to create value for society), and environmental goals: (the ability of the business to protect the environment). Given the importance of the issues raised, the aim of this research was to provide an analytical framework for the development of sports businesses on Kish Island. The research method was qualitative with a data-based approach. The statistical population included managers and experts of sports clubs and sports manufacturing companies, salespeople of sports stores, marketing managers, and marketers of sports products. The statistical sample was selected in a sufficient number based on theoretical saturation and in a purposeful and accessible manner, and their opinions were sought (17 people). The research tools included a systematic library study and semi-structured interviews. The validity of the tool was assessed using qualitative validity methods. The coding and conceptual framing method was used to analyze the findings. The analytical framework presented included causal factors including four institutional and organizational dimensions, competitiveness, human resources, and communication quality. The contextual factors included four dimensions of sports marketing, financing, modern business management, and branding. The intervention factors included three dimensions of economic fluctuations, financial regulations, and a dynamic and competitive environment. Sports business development strategies included four strategies of content marketing, social media marketing, influencer marketing, and event marketing. Finally, the outcomes included economic, social, and environmental sustainability. According to the results, it can be said that each of these dimensions and each of the stages in the research framework requires the use of integrated and specific programs for the development of sports business.

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