Role of team and communication quality on the behavioral attachment of fans of Iraqi Premier League football clubs

Subject Areas : knowledge Management

Ahmed Saad Vali Almaleji ¹ , Seyed Ehsan Amirhosseini ² , Riaad Noori Abbas ³ , davood nasr esfahani ⁴

1 - PhD student in sports management, Faculty of Sports Sciences, Isfahan Branch (Khorasgan), Islamic Azad University, Isfahan, Iran.
2 - Department of sport Sciences, Yas,C., Islamic Azad University, Yasuj, Iran
3 - Assistant Profesor IN Phisycal Education and sports Sciense, University of Basra, Basra, Iraq.
4 - Department of Sport management, Isf.C., Islamic Azad University, Isfahan, Iran

Received: 2024-10-04 Accepted : 2025-05-30 Published : 2025-06-15

Keywords: team quality, communication quality, football fan attachment, emotional satisfaction,

Abstract :

The purpose of the present research wasThe model of the role of team and communication quality on the behavioral attachment of fans of Iraqi Premier League football clubs. The current research is applied in terms of purpose and descriptive in terms of correlation type in terms of data collection. The statistical population of the research included all fans of the Iraqi Premier League who follow the games of their favorite team during the 2023-2024 season. For this purpose, 220 football fans voluntarily completed the questionnaire. Spss and Smart PLS3 software were used for data analysis. To collect information from standard questionnaires was used. The results showed that the quality of the team has an effect on the emotional satisfaction and attachment of football fans, but the quality of communication only affects the attachment. The relationship between emotional satisfaction and attachment of football fans, as well as the relationship between attachment and behavioral intentions, was positive and significant. The positive mediating role of emotional satisfaction on the relationship between team quality and football fans' attachment was confirmed, and the moderating effect of perceived value has changed the relationship between communication quality and emotional satisfaction. According to the results, it is suggested that the clubs adhere to their relations with football fans and have a different look at the attachment of football fans in all situations, so that the intention to attend again and the word-of-mouth advertising of football fans will increase.

 

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