Investigating the impact of knowledge absorption capacity on business performance through the mediating role of innovation and competitive strategies
Subject Areas : Marketing and business network development
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Keywords: Capacity to absorb knowledge, innovation, competitive strategies, business performance ,
Abstract :
Today, one of the most important success factors of any organization is improving its business performance in order to achieve profitability. In this regard, identifying factors affecting business performance will be very important. The current research was conducted with the aim of determining the impact of knowledge absorption capacity on business performance through the mediating role of innovation and competitive strategies at different levels of Dana Insurance Company. This research is applied in terms of purpose and descriptive-survey in terms of data collection. The statistical population of the research includes 550 experts and managers of different levels of the headquarters of Dana Insurance Company. And the sample number was 227 people and the sampling method was simple random. To collect data, a standard questionnaire with 32 questions and a 5-point Likert scale was used in 4 different sections. The data collection tool was a standard questionnaire, which was distributed among the statistical population after confirming its content validity and reliability using Cronbach's alpha technique. . In order to analyze the data, the normality and adequacy of the sampling were checked by using the Kolmogorov-Smirnov and Bartlett tests, and structural equation modeling was used to test the hypotheses. The results showed that the capacity The absorption of knowledge directly and indirectly affects the business performance of this organization through the mediating role of innovation and competitive strategies. In addition, the effect of knowledge absorption capacity on competitive strategies was more than its effect on other variables. Also, among the factors affecting business performance, competitive strategies had the greatest impact on it.
امیرنژاد، قنبر، ورزیده، حجت¬اله، 1399، بررسی تاثیر استراتژی¬های سازمانی بر عملکرد سازمانی با نقش میانجی تعهد سازمانی (مورد مطالعه شرکت¬های صنایع فولاد استان خوزستان)، سومین کنفرانس بین¬المللی پیشرفت¬های اخیر در مدیریت و مهندسی صنایع.
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