Location assessment of Isfahan Healthcare City
Homayoon Nooraie
1
(
Art University of Isfahan
)
mohammadreza khalilparvar
2
(
Art University of Isfahan
)
Zahra Hasheminezhad
3
(
Art University of Isfahan.
)
Zahra Vakili
4
(
Art University of Isfahan
)
Zahra Jafari
5
(
Art University of Isfahan.
)
Keywords: Health tourism, Health Town, Location Assessment, Fuzzy-AHP analysis. Isfahan City,
Abstract :
Nowdays, the establishment of healthcare cities in developed countries for organizing the problems that arise from patients and physicians relationship and as one of the vast tourism industry dimensions, has a special place. In Isfahan metropolis, due to gradual growth of population and physicians increasing, urban planners and decision makers through developed countrie's experiences, established health center with metropolitan and national goals in the form of health tourism. The purpose of this article is to assess the desirability of Isfahan Healthcare City location by identifying effective indicators with health tourism approach. In this regard, the mixed methodology paradigm (combination between the case study and the non-experimental research methods from qualitative and quantitative research methodology paradigm) has been used and by its nature, the present study is a descriptive-analytical research, Also, required information for research has been prepared through documentary and field methods (observation and interview). In order to weight identified indicators, Fuzzy AHP analysis method was used with the help of Excel and Lingo softwares. Eventually, the final score of studied measures was obtained by combining the current situation of healthcare city (based on a five-point Likert scale) and Fuzzy AHP weighting. The results of the study and analysis show that Isfahan Healthcare City has a very favorable situation only in communication network component with full score, after that, the physical and health tourism components have obtained the highest score. Finally, the average of total scores through Likert scale in re-observation, evaluates Isfahan Healthcare City location as moderate to favorable.
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