Color in the city with the approach of creating diversity and vitality in the urban environment

Subject Areas :

A. Zareh ¹ , K. Lotfi ²

1 - Ph.D. Student, Department of Urban Development, Ahvaz Branch, Islamic Azad University, Ahwaz, Iran
2 - Assistant Professor of Urban Planning, Ahvaz Branch, Islamic Azad University, Ahvaz, Iran

Received: 2017-06-26 Accepted : 2017-07-10 Published : 2017-05-22

Keywords: Townscape, Color, diversity, vitality, Serial vision,

Abstract :

One of the characteristics of contemporary urbanization in our country is the decline of the qualitative values of cognitive aesthetic of the landscape which arises as a feeling of insecurity, insecurity, and failure and frustration among today's inhabitants of large cities. The lack of effective communication between the citizens and the city, resulting in their lack of attention and limited participation, has caused some kind of identification in the cities. Townscape is an objective reality which any individual could perceive through the visual environment of the town. The individual’s evaluation of the townscape originates from his interactive presence in the town, on one hand, and his personal knowledge, culture, and experiences, on the other. This evaluation eventually leads to his perception of the townscape, as he travels through the town. The townscape unfolds in series before his eyes. This gradual variation of the townscape is called serial vision. In addition, as a viewer, he can have various types of perception of the same townscape depending on such dominating factors as his way of motion-whether a mounted or a pedestrian-his geometrical situation in space, and the specific period of time. Every single perception that occurs, accordingly, within every single specific period of time considered as a sequence. In each sequence, the townscape can be perceived in detail. As a matter of fact, the details themselves form the content of the townscape. Bearing in mind the concepts discussed in Gordon Cullen’s “The Concise Townscape”, which concentrates on three major subjects: motion, situation, and content, here, I will focus on the content of the town structure. The content includes the following features: color, texture, style and individuality among which I will illuminate the effect of color on the viewer’s perception of each sequence.

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