Identifying the drivers of the development of professional sports in Iraq

Subject Areas : Innovation in Sports Management

Safaa Hatem Jalil ¹ , Vahid Saatchian ² , Ismael Abd Zaid Ashour Al-Kareemawi ³ , Ahmad Mahmoudi ⁴ , Farzaneh Taghian ⁵

1 - PhD student in Sports Management, Faculty of Sports Sciences, Isfahan Branch (Khorasgan), Islamic Azad University, Isfahan, Iran
2 - Assistant Professor, Department of Sports Management, Faculty of Physical Education and Sport Sciences, University of Imam Reza International, Mashhad, Iran
3 - Assistant Professor of Sports Management, Faculty of Physical Education and Sports Sciences, University of Mustansiriyah, Babel, Iraq
4 - Assistant Professor, Department of Sports Management, Faculty of Physical Education and Sport Sciences, University of Tehran, Tehran, Iran
5 - Professor, Department of Exercise Physiology, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran.

Received: 2024-10-14 Accepted : 2024-12-28 Published : 2025-05-17

Keywords: Productivity Management, Strategies, Sports Facilities, Iraq, Sustainable Development.,

Abstract :

The aim of the current research was to design a model of strategies for managing the productivity of sports venues in Iraq with an emphasis on sustainable development. In terms of practical purpose, in terms of descriptive-analytical information collection method, and in terms of implementation method, this research was qualitative research based on theory arising from data. In this research, in order to collect data, interviews with 9 elites were used. Based on the findings of the qualitative results for strategies, 185 concepts, 13 subcategories and 3 main categories related to the pattern of strategies for managing the productivity of sports venues in Iraq were identified with an emphasis on sustainable development. The first main category was management strategies, which is made up of 5 central factors of designing and building a place, honoring the lord, equipping, maintenance, manpower, and management of places. The second category was macro strategies, which was made up of 5 factors. The center of planning, measurement and evaluation, government, education, research and advertising, cultural-social and financial and investment sponsors has been formed. Finally, the third identified category was environmental strategies, which is composed of 3 key factors of green laws and regulations, sustainable development management, and recycling. Therefore, considering the limited energy resources in the country, managers of sports venues should use up-to-date and environmentally friendly technologies and methods in order to improve and promote productivity in order to take steps towards the sustainable development of sports venues in their country.

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