Determining indicators of food safety practices among apple producers in Meshginshahr County: Extending the theory of planned behavior

Subject Areas : Agricultural Extension and Education Research

Mojtaba Sookhtanlou ¹ , Zahra Khoshnodifar ²

1 - عضو هیات علمی دانشگاه محقق اردبیلی
2 - 2. Assistant Professor of the Department of agricultural extension & education, Saravan higher education complex; and Agricultural and Natural Resources Research and Education Center of Markazi province, Arak, Iran.

Received: 2024-07-10 Accepted : 2024-11-05 Published : 2024-09-21

Keywords: Food safety practices, Apple producers, Meshginshahr County, Theory of planned behavior.,

Abstract :

The main purpose of study is to investigate the determining indicators of food safety practices among apple producers in Mashginshahr County in the form of extending the theory of planned behavior. All the apple producers in Mashginshahr County (1481 people) are the statistical population of this research, and 306 respondents from 12 villages were determined as a statistical sample by multi-stage random sampling method. Using the SEM, the optimality of the developed model (by proposing two self-efficacy indexes and moral norms) was compared with the initial model of planned behavior in the form of 9 hypotheses. According to the findings, the proposed index of self-efficacy was not directly obtained as an explanatory indicator of food safety behavior; but through the behavioral intention index, the effect of this indicator was found to be significant. Despite the acceptable fit for both models, in the initial model, the amount of variance explained was 48%, and with the introduction of the two proposed indicators (extended model), with an increase of 13%, the amount of variance explained increased to 61%. Therefore, the extended model was determined to be a more optimal model. Therefore, the extended model was determined to be a more optimal model. Creating production organizations or occupational social groups, holding training courses to organize as best as possible the skills and individual abilities of apple producers and linking food safety teachings with religious-ethical teachings will have an effect on improving food safety behavior.

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