Business performance management by data objectification with self-service dashboard in the era of digital transformation

Subject Areas : Application of artificial intelligence and information technology

shadi oyarhossein ¹ (Faculty of Management, Islamic Azad University, Science and Research Branch, Tehran, Iran)
reza radfar ² (Academic staff of Islamic Azad University, Science, Research and Technology Unit0912)
sharareh oyarhossein ³ (Amirkabir University)

Received: 2024-03-14 Accepted : 2024-07-18 Published : 2024-08-03

Keywords: Business performance management, objectification, self-service dashboard, digital transformation ,

Abstract :

Now is the age of digital transformation, where information is increasing exponentially. Extracting information in a way that the human mind can understand is a big challenge. Objectification plays an essential role in the process of data discovery, better decision making and reducing deviations from strategic business goals. In today's era, with the use of information technology and transformative technologies and facing a huge amount of data, especially in the last year and facing the Corona pandemic and the epidemic of remote businesses all over the world, it has caused The use of the science and logic of data objectification and the recent movement towards the creation and development of self-service dashboards to manage business performance have become more prominent. This article focuses on data objectification and the design and development of self-service dashboards to manage business performance in the era of digital transformation. Innovation in objectification of data through objective capabilities and its use for quantitative analysis and communication between data provide better experiences for users. Good data objectification can create interaction with data for a wider range of users. Instead of relying on data experts to explain the significance of a tabular report or interpret the results of a statistical or mathematical analysis, objectification science enables less technical users to tap into the inherent power of human perception for patterns, outliers, structures, and more. use, they can quickly understand what is important. Data objectification can create data relationships and changes over time that are difficult to see in a table or spreadsheet. Solutions continue to evolve towards more personal service capabilities for users working on desktops, laptops, mobile devices and large screen monitors. And with less interaction of information technology, they provide opportunities for in-context data interaction.

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