Examining the communication process of social networks in order to model the planning and management of crisis news coverage

Subject Areas : Educational management

Mohammad amin Ramezani Ismail Abad ¹ , Shahnaz Hashemi ² , Mohammad Soltanifar ³

1 - Young Reseachers and Elits Club, Science and Reseach Branch, Islamic Azad University, Tehran, Iran
2 - Faculty of Communication Science and Media Studies, Central Tehran Branch, Islamic Azad University, Tehran, Iran
3 - Department of Communication Science and Knowledge, Science and Research Branch, Islamic Azad University, Tehran, Iran

Received: 2023-08-17 Accepted : 2023-08-27 Published : 2023-08-23

Keywords: communication, Social Networks, planning and management, modeling of news coverage,

Abstract :

The planning and management of the news field in all prominent and professional media of the world takes place in completely different conditions: one in a normal situation and another in abnormal and critical conditions. It is obvious that under normal circumstances, the news editors who are in charge of managing media activities and endeavors are able to design and implement their news schedule in such a way that both their goals and media missions reach a desirable end and The needs, desires and preferences of the audience should be provided. The purpose of this research is to investigate the communication process of social networks in order to model the planning and management of crisis news coverage. The results show that in a crisis situation where information is distorted on the one hand, and on the other hand, usual technologies of power and, accordingly, decision-making and management methods in normal conditions do not work, any plan requires the appropriate productivity of knowledge. It is a different strategy and special power technologies. It should plan to prevent the crisis or minimize its effects when the worst situations occur and then look for ways to manage and solve it. Concepts such as crisis and crisis management towards the duties of managers and how they deal with the crisis, factors that aggravate or prevent the crisis such as news writing styles, the role images, news centers in crisis situations, the rumor market and crisis models are very important in this regard. Are important.