Social health analysis in media content with the aim of providing a strategic model of media management
Subject Areas :
1 - PhD Student in Media Management, Lecturer (Instructor), University of Applied Sciences
Keywords: social health, media management, content analysis method, Q method,
Abstract :
Social health analysis in media content with the aim of providing a strategic model of media management Abstract The purpose of this study is to provide a strategic model of media management to promote social health. This research, which has been done qualitatively and quantitatively, has used content analysis and Q methods in the qualitative phase and in the quantitative phase to Data analysis Q method is factor analysis. The content analysis of the media in this study showed that the most media production in the field of social deviations with 576 cases and the lowest media production in the field of violence with 237 cases. The field of social quality is in the second and third ranks with 485 and the field of social issues with 312 cases. A small questionnaire was made and based on it, the desired model was designed using PLS software. This model showed that according to the results of the quantitative questionnaire, all four functions of the media, respectively, the function of information, the function of education, environmental monitoring and the function of providing leisure are effective in promoting social health of society. Accordingly, the strategic model of media management can have the greatest impact on improving the quality of life, reducing violence, reducing social deviations and social issues, respectively.
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