This research goal was to submit a model of return on investment (ROI) measurement to assess Master of Art (M.A) courses of organization
Subject Areas : Social Researchesمحمد صالحی 1 , مجید ربیعی دولابی 2
1 - دکترای مدیریت آموزشی -عضو هیات علمی و دانشیار دانشگاه آزاد واحد ساری
2 - دانشجوی دکترای تخصصی مدیریت آموزشی دانشگاه آزاد واحد ساری
Keywords: Return on investment, the level of reaction, the level of learning, the level of application, the level of results,
Abstract :
This research goal was to submit a model of return on investment (ROI) measurement to assess Master of Art (M.A) courses of organization. This was an applied research in descriptive framework, kind of survey and its population was consisting of all M.A graduated which include N = ٧٥. Sample is chosen based on Morgan table including ٦٢ people. Stratified sampling was used randomly. For collecting data, library and field methods are applied. Research was done in two phase. During the first phase, a focus group was convened to identify the components of financial a non financial benefits of program, and M.A costs and also as entry for num١ questionnaire of current research. Within second phase two questionnaires was set to assess and measurement of ROI. Witch first one included ٣٤ questions that contained ٥parameter and second one included ١٧ test that that contained ٤ parameters through in ٥-level Likert scale. Collected data was classified in SPSS and the amount of reliability coefficient was calculated by Cronbach Alpha method (٠/٩٣٦) for this tool. The main goal of this study was to submit a model to measure the ROI for organization (M.A) courses assessment. The research achievement led to determining the components of ROI model. Which was represent with model, never the less recognizing of M.A course and proms, measurement of changed done in organizational results and above mention of the added value courses measurement in different levels of ROI model was lone. There for based on the results and compliance of them with past researchers and current theories, it concluded that submitted framework is well theoretical and experimental supported and is credible enough and its performance purposes to measure the ROI to assess organization M.A was suggested
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