The effect of the antecedent of the formation of entrepreneurial ecosystem on the consequences of health tourism in Iran (Case study: Kermanshah province)
Subject Areas :
Nahid Jalilian
1
(
Phd in Entrepreneurship.Islamic Azad University, Qazvin Branch, Qazvin, Iran.
)
Bijan Rezaei
2
(
Assistant Professor. Enterpreneurship Department, Razi University, Kermanshah, Iran.
)
Ali Badizadeh
3
(
Assistant Professor. Department of Enterprenurship,,,Qazvin Branch,,Islamic Azad University, , Qazvin,, Iran.
)
Keywords: Health Tourism, Entrepreneurship Ecosystem, Medical Tourism, Kermanshah Province,
Abstract :
Health tourism is almost a new topic today, and developed and developing countries are investing in it as a new source of income, and Iran has a high potential in this, both because of its medical facilities and because of regional conditions and neighboring countries. Therefore, the purpose of this study is to analyze the background of the formation of entrepreneurial ecosystem on the consequences of health tourism in Iran. The statistical population of the study is 94 people active in the field of health tourism in Kermanshah province, of which 75 people were selected as a statistical sample. This research has been carried out with the method and paradigm of proof of belief and deductive approach by survey method. The research tool was a researcher-made questionnaire that the face and content validity of the questionnaire was confirmed based on experts' opinions and the construct validity was confirmed based on confirmatory factor analysis and its reliability was confirmed by Cronbach's alpha test. For data analysis, the structural equation model with PLS method was used with the help of Smart-PLS software, the results of which show that the background of entrepreneurial ecosystem formation is effective on ecosystem formation. The formation of the entrepreneurial ecosystem has an impact on the consequences of health tourism. Also, regional business dynamics in Kermanshah province affect the consequences of health tourism. Finally, regional business dynamics play a moderating role in the relationship between the formation of the entrepreneurial ecosystem and the consequences of health tourism.
_||_
