Investigating the role of public relations in promoting social development in dynamic social environments of industrial companies

Subject Areas : Social Evolutions

zohre gazanfari ¹ ( Ph.D Student, faculty of psycology and social science, Islamic Azad University, roudehen,sociology major. )
Masome Reshad ² ( Assistant professor,DePartment of sociology,Faculty of psychology and social sciences,Islamic Azad university,RoudehenBranch,international relations,Roudehen Iran )
rozita sepehrnia ³ ( Associate Professor, Islamic Azad University, central Tehran Branch, DePartment of cultural and Media Student, Tehran, iran. )

Received: 2023-12-11 Accepted : 2023-12-27 Published : 2024-05-11

Keywords: Social Development, Public Relations, industrial companies, Dynamic social environments,

Abstract :

During the last two decades, major changes have occurred in the industrial business environments in the world, which have left a wide impact on the social activities of economic enterprises and industries. The aim of the research is to investigate the role of public relations in promoting social development in the dynamic social environments of industrial companies. In this regard, while reviewing the concepts of public relations and social development, the structural equation modeling method was used. The statistical population is all the industrial companies of Eshtehard city, of which 280 companies were determined by simple random. The tool of data collection was a researcher-made questionnaire, whose content validity was confirmed by professors and construct validity by confirmatory factor analysis and its reliability using Cronbach's alpha coefficient of 0.97 and composite reliability of 0.75. To analyze the data, path analysis was used in SmartPLS software. The results showed that public relations has a significant effect on the promotion of social development in industrial companies with a coefficient of 65%. Also, public relations on the component of the emergence of justice with a coefficient of 0.771, on the component of social security with a coefficient of 0.66, on the component of the emergence of social ethics with a coefficient of 0.789, on the component of the formation of social welfare with a coefficient of 0.785, on the component of the formation of social capital with a coefficient of 0.773 It shows a positive and significant effect.