The evaluation of the social effect of medical tourism on the Ardebil city by focusing on the citizens of Azerbaijan Republic
Shahrokh Alizadeh
1
(
آزاد خلخال
)
samad abedini
2
(
عضو هیأت علمی دانشگاه آزاد اسلامی واحد خلخال، گروه علوم اجتماعی؛ خلخال ـ ایران.
)
Keywords: Tourism, Medical tourism, Tourism industry,
Abstract :
This article has been taken from a study that had been performed in order to investigate the social effect of medical tourism on Ardebil city with centrality of citizen of Azerbaijan Republic and investigating the strengths and weaknesses, opportunity and threats on structures of medical tourism in Ardebil. Test method is simple random. Statistical population includes specialist physicians that geographical areas are Sarcheshmeh square, Ardebil, managers and office experts related to medical tourism that they all were 160 people and there had been selected 96 statistical samples by using gathering tools according to a structure and researcher made questionnaire and SWOT check list based on indices of medical tourism from this population. In SWOT analyzing model, weighted score set indicated that medical tourism of Ardebil is weak in economical structure, it is strong in cultural/social structure, it is weak in infrastructure and it is weak in institutional/managerial structure. Weighted score set showed that regarding external factors, it is strong in economical, cultural/social, infrastructure and institutional/managerial structures.
