Impact of Socio-Economic Factors on Sport Tourism in Host Cities
Subject Areas :
زهرا
نوبخت رمضانی
1
(تربیت بدنی و علوم ورزشی , دانشکده مدیریت و حسابداری, دانشگاه آزاد اسلامی واحد قزوین , ایران)
Keywords: Economic impacts, Host community, Social impacts, Keywords: Sport tourism,
Abstract :
Impact of Socio-Economic Factors on Sport Tourism in Host CitiesAbstractThe purpose of this study was to investigate the impact of socio-economic factors on sport tourism in host cities. This research is a cross-sectional survey based on applied purpose and data collection method. Also, since the field method is used for data collection, this research is a survey type. The statistical population of the study consisted of sport management and marketing professors, experts from Tehran Province Cultural Heritage and Tourism Bureau, experts from Tehran Bureau of Sport and Youth Affairs, Orumieh, Semnan and business owners and hotel managers, including 151 persons. The purposive non-random sampling method was used as the statistical sample and the questionnaire was distributed among them randomly. The research questionnaire was developed by a researcher whose validity was confirmed by 10 professors and experts using Laosche's coefficient (0.62) and also by exploratory factor analysis. Also, the reliability of the questionnaire was obtained by Cronbach's alpha for all factors above 0.7. To analyze the data, descriptive statistics were used to represent demographic information (frequency tables, dispersal and central indices) and inferential statistics were used to respond to the research hypotheses. Kolmogorov-Smirnov test was used to determine normality of data distribution, KMO test to determine data adequacy, exploratory factor analysis to analyze data and identify key factors, then confirmatory factor analysis method was used to estimate significance, factor loadings and The most important indicators were used. SPSS software version 23 was used to calculate descriptive data and Smart PLS3 software was used for inferential data and confirmatory factor analysis was used to measure the relationships between variables. The results showed that social factors include cultural model, social relationships, safety and security, customs, living standards of local communities, environmental and economic factors including investment, price of goods and lands and various markets, ease of travel and infrastructure development. The most important social factor was the cultural pattern (3.55) and the least important factor was the living standards of the local communities (3.31). The most important economic factors were investment (3.50) and the least important factor was ease of travel (2.47).The result is that awareness of the economic and social impacts is one of the factors that reduce the unwanted disruption to the life of the host community and maximize the positive economic and social impacts on sport tourism and also create a greater incentive for volunteer communities to earn a host score. income have more impact on the host city. Medium and under development and infrastructure factors had less impact than average. In general, sport tourism has both an economic and a societal impact on the host community. The cultural model was the least important one.Keywords: Sport tourism, social impacts, economic impacts, host community
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